Introduction: Professional AI Imagery for E-Commerce and Marketing

Your starting point for Genera.School: Sofia Polyakova, Genera’s Chief Operating Officer, walks through what the platform produces and what the course ahead covers — from professional e-commerce content to editorial-grade marketing campaigns and advanced product refinement.

The lesson maps the workflow module by module. PDP / Lookbook turns your garments into production-ready product imagery — accurate replication, consistent quality, at catalogue scale. Campaign takes the same garments into editorial territory: campaign, social and advertising visuals that keep product fidelity while opening up creative freedom.

Manual Masking closes the loop with precision control — garment details, logos, patterns, textures, styling and proportions, refined element by element. Across all of it: legitimate AI fashion models and ethical AI practice, so the imagery holds up commercially as well as visually.