Genera.SchoolLesson 04 of 5
Campaign Module: Professional Marketing Content
The same garments, editorial territory: this lesson opens the Campaign module, where product imagery gives way to campaign, social and advertising visuals.
The session covers what separates a campaign frame from a PDP frame — movement, environment, styling, a crop a product page would never allow — and how the module opens everything around the garment up while the piece itself stays exact.
You will see the controls that steer a campaign look, and how one source packshot carries a season of marketing surfaces without a reshoot.



